The Key Factor Behind a Successful Online Casino


The Key Factor Behind a Successful Online Casino

July 25, 2019 • LIFESTYLE & SUSTAINABILITYUncategorizedLuxury & Lifestyle



Online gambling is one of the fastest growing industries in the world, with double digit growth forecast yet again for the next financial year. The gross profit from online gambling in the European Union is expected to reach €24.7 billion in 2020.

Whilst the majority of that profit is made up by sports gambling sites (40.3%), online casinos aren’t far behind (32.1 %.) Owning the virtual equivalent to a Las Vegas super casino can be lucrative, which is reflected by the emergence of new companies on a daily basis.

Making a profit isn’t as simple as just offering customers a site to have a bet on, there are a number of key factors that go into running a successful online casino…



To the untrained eye it may appear that not an awful lot is happening on an online casino website, but behind the scenes there are intricate layers of technology at work. The most important facet of technology that an online operator must consider is their gaming software.

Developing a game is an expensive and time-consuming process; the development time of a basic slot machine game takes a minimum of 12 months. Therefore successful online casinos like Jackpot City lease their games from third-party industry specialists like NetEnt and Microgaming.

Choosing popular, high-functioning and engaging games is key to the success of an online casino. If customers are not satisfied with the quality of games on offer, they will simply avail of another provider.